Cookie Policy
Last Updated: May 13, 2025
1. INTRODUCTION
Welcome to QFlex (“we,” “us,” “our,” “Company”). This Cookie Policy explains how we use cookies and similar technologies on our website https://qflex.com.ng (the “Site”) and provides information on how you can control them.
This Cookie Policy should be read alongside our Privacy Policy and Terms of Use. By continuing to browse or use our Site, you agree that we can store and access cookies and other tracking technologies as described in this Cookie Policy.
2. WHAT ARE COOKIES?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device when you visit our Site. They allow us to recognize your device and store certain information about your preferences or past actions. Cookies are widely used to make websites work more efficiently and provide valuable information to website owners.
Cookies set by the website owner (in this case, QFlex) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
3. TYPES OF COOKIES WE USE
We use the following types of cookies on our Site:
3.1 Essential Cookies (Necessary)
These cookies are essential for the Site to function properly. They enable core functionality such as security, network management, and account access. You may disable these by changing your browser settings, but this may affect how the Site functions.
Examples of essential cookies we use:
- Session cookies to operate our Site
- Authentication cookies to remember your login details
- Security cookies to enable security features and detect fraud or malicious activity
- Load balancing cookies to distribute traffic to make the Site more responsive
3.2 Preference Cookies (Functional)
These cookies enable our Site to remember information that changes the way the Site behaves or looks, such as your preferred language or the region you are in. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.
Examples of preference cookies we use:
- Language preference cookies
- Location cookies to customize content based on your location
- Font size and color settings cookies
- Remembering selections in forms
3.3 Analytics Cookies (Statistical)
These cookies help us understand how visitors interact with our Site by collecting and reporting information anonymously. They allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
Examples of analytics cookies we use:
- Google Analytics cookies to track page visits and user behavior
- Heatmap cookies to understand how users navigate our pages
- Performance cookies to monitor Site performance and error rates
- A/B testing cookies to optimize user experience
3.4 Marketing Cookies (Targeting)
These cookies are used to track visitors across websites. They are set to display targeted advertisements based on your interests and online behavior. They also help measure the effectiveness of advertising campaigns.
Examples of marketing cookies we use:
- Social media sharing cookies
- Remarketing cookies to show you relevant ads based on your browsing history
- Conversion tracking cookies to measure ad performance
- Partner integration cookies for affiliate marketing
3.5 Social Media Cookies
These cookies are set by social media services that we have added to the Site to enable you to share our content with your networks and friends. They can track your browser across other sites and build a profile of your interests, which may impact the content and messages you see on other websites you visit.
Examples of social media cookies we use:
- Facebook pixel
- LinkedIn insights tag
- Twitter analytics
- Instagram integration cookies
4. SPECIFIC COOKIES USED ON OUR SITE
Below is a detailed list of some of the key cookies we use, their purposes, and their lifespans:
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website | 2 years |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website | 24 hours |
| _gat | Google Analytics | Used to throttle request rate | 1 minute |
| CONSENT | Used to detect if the visitor has accepted the marketing category in the cookie banner | 2 years | |
| fr | Used by Facebook to deliver advertisements | 3 months | |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report user actions after viewing or clicking advertisements | 1 year |
| NID | Registers a unique ID that identifies a returning user’s device | 6 months | |
| _fbp | Used by Facebook to deliver advertisements | 3 months | |
| _hjid | Hotjar | Sets a unique ID for the session to allow Hotjar to collect usage data | 365 days |
| qflex_session | QFlex | Maintains user session state across page requests | Session |
| XSRF-TOKEN | QFlex | Helps prevent Cross-Site Request Forgery attacks | Session |
This is not an exhaustive list, and the cookies used on our Site may change as we improve and update our services.
5. HOW WE USE COOKIES IN DIGITAL MARKETING
As a digital marketing agency, we use cookies and similar technologies in various ways to optimize our services and marketing efforts:
5.1 Analytics and Performance Measurement
We use cookies to track and analyze user behavior on our Site and the sites we manage for our clients. This helps us understand user engagement, conversion rates, and the effectiveness of marketing campaigns.
5.2 Personalized Advertising
We use cookies to deliver personalized advertisements to users based on their interests and online behavior. This allows us to target specific audiences with relevant content and offers.
5.3 Remarketing
We use cookies to show advertisements to users who have previously visited our Site or our clients’ sites as they browse the internet. This helps remind users of our services and encourages them to return.
5.4 Conversion Tracking
We use cookies to track when users complete specific actions, such as filling out a form or making a purchase. This helps us measure the ROI of our marketing campaigns.
5.5 A/B Testing
We use cookies to test different versions of web pages to determine which performs better in terms of user engagement and conversion rates.
5.6 Cross-Device Tracking
We use cookies to recognize users across different devices, which helps provide a consistent experience and more accurate campaign measurement.
6. THIRD-PARTY COOKIES AND TRACKING TECHNOLOGIES
Our Site may include features provided by third parties, such as:
- Google Analytics and Google Tag Manager
- Facebook Pixel
- LinkedIn Insight Tag
- Twitter Analytics
- HubSpot
- Hotjar
- Mailchimp
- AdRoll
- Criteo
- Bing Ads
These third parties may use cookies, web beacons, and similar technologies to collect information about your use of our Site and other websites. This information may be used by these third parties to analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity.
We do not control these third-party technologies or how they may be used. If you have questions about an advertisement or other targeted content, you should contact the responsible provider directly.
7. YOUR COOKIE CHOICES AND CONTROLS
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:
7.1 Cookie Consent Tool
Our Site uses a cookie consent management tool that allows you to select your cookie preferences. You can access this tool by clicking on the “Cookie Settings” link in the footer of our Site.
7.2 Browser Controls
Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies, delete cookies, or alert you when cookies are being sent. The methods for doing so vary from browser to browser and from version to version. The following links provide information on how to manage cookies in the most common browsers:
Please note that if you choose to block all cookies (including essential cookies), you may not be able to access all or parts of our Site, or certain functions may not work properly.
7.3 Third-Party Opt-Out Tools
You can opt out of many third-party advertising networks through these services:
- Digital Advertising Alliance (DAA) WebChoices Tool
- Network Advertising Initiative (NAI) Opt-Out Tool
- European Interactive Digital Advertising Alliance (EDAA) Your Online Choices
7.4 Mobile Device Controls
On your mobile device, you can control cookies through your device settings, including managing advertising identifiers on iOS and Android devices:
- iOS Devices: Settings > Privacy > Advertising > Limit Ad Tracking
- Android Devices: Settings > Google > Ads > Opt out of Ads Personalization
8. DO NOT TRACK SIGNALS
Some browsers incorporate a “Do Not Track” (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked. Because there is not yet a common understanding of how to interpret DNT signals, our Site does not currently respond to DNT signals. For more information about DNT, please visit All About DNT.
9. DATA RETENTION
Different cookies are stored for different periods:
- Session cookies: These are temporary and are deleted when you close your browser.
- Persistent cookies: These remain on your device for a set period, which can range from a few minutes to several years, or until you delete them manually.
The specific retention periods for individual cookies can be found in Section 4 of this Cookie Policy.
10. COOKIES AND PERSONAL INFORMATION
When cookies collect personal information, we handle that information in accordance with our Privacy Policy. Please refer to our Privacy Policy for more information on how we collect, use, and protect your personal information.
11. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, our business practices, or for other reasons. The updated version will be indicated by an updated “Last Updated” date at the top of this Cookie Policy. The updated Cookie Policy will be effective as soon as it is accessible.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and related technologies. If we make material changes to this Cookie Policy, we may notify you by prominently posting a notice of such changes on our Site or by sending you a notification directly.
12. CROSS-BORDER DATA TRANSFERS
The cookies we use may involve the transfer of your personal information to countries outside Nigeria. We ensure that such transfers comply with applicable data protection laws, including the Nigerian Data Protection Regulation (NDPR). For more information about cross-border data transfers, please see our Privacy Policy.
13. CONTACT US
If you have any questions, concerns, or comments about this Cookie Policy or our use of cookies, please contact us at:
QFlex
Email: privacy@qflex.com.ng
Phone: +2348036509056
14. COMPLIANCE WITH NIGERIAN DATA PROTECTION REGULATION
We comply with the Nigeria Data Protection Regulation (NDPR) 2019 and other applicable data protection laws in Nigeria. Our use of cookies is conducted in accordance with these regulations, focusing on transparency, purpose limitation, and data minimization.
15. COOKIE GLOSSARY
Cookie: A small text file placed on your device that allows websites to recognize your device and store certain information about your preferences or past actions.
First-party cookie: A cookie set by the website owner (in this case, QFlex).
Third-party cookie: A cookie set by a domain other than the one being visited by the user.
Session cookie: A temporary cookie that is deleted when you close your browser.
Persistent cookie: A cookie that remains on your device for a set period or until you delete it manually.
HTTP cookie: The standard web cookie implemented by most browsers.
Pixel tag/Web beacon: A tiny graphic with a unique identifier, similar to a cookie, used to track online movements of users and to measure the effectiveness of advertisements and website visits.
Tracking technologies: Various methods used to collect information about your interactions with websites, including cookies, pixel tags, and device identifiers.
Local storage: A web storage method that allows websites to store data locally on your device without expiration date.
Flash cookies: Cookies set using Adobe Flash technology that can be used to store information about your visits to websites.
Thank you for taking the time to understand how we use cookies. By continuing to use our Site, you consent to our use of cookies in accordance with this Cookie Policy.
